Groupon: Not every thing it's cut out to be...article www.avizagroup.com/letstalk. Tell me your opinion.

See my new article @www.avizagroup.com/letstalk
Screw ups and typos. please comment!

My article on How to handle typos once it is posted.
Go to: avizagroup.com/letstalk

I made a BOO BOO on my last post at www.avizagroup/letstalk

I am taking an unofficial survey. What do you think big co. or small co. first job. Your comments please. go to www.avizagroup.com/letstalk

Groupon an incredible business model, as an advertiser you give away 50% of your average cost, then you split 50/50, so you make 25%. Yeah!

How can it be the largest group on the internet is the 55 + crowd. But only 20% are posting. Maybe they are grabbing all those Groupon deals

Beware! I went on a 4 mo sabattical from posting.
It cost me a serious drop in ranking. What a mistake that was never again. Be careful.

Have you ever made a mistake? I mean a big one. Did you try to hide? Or come clean early an admit it. What's the worst, you'll get fired

Check out why advertising is a great career choice. 10 is my favorite. Would love to hear comments. Go to www.avizagroup.com/letstalk

New article on the crazy advertising business and why it's a great career choice. Go to www.avizagroup.com/letstalk. Please comment!

Want a job in advertising? College graduate or advting student. Check out my blog. See 2 articles
that can help. www.avizagroup.com/letstalk

Cliche 10 "You just can't wait to know" what my last cliche is. Now that is a big lie. You don't give a...
Your wish is granted. The end.

Cliche #9 When you meet an old friend or co-worker.
"Lets do lunch". Another fat lie. You don't do lunch you have lunch. It's just an excuse

Cliche#8 When corporations do a take over. "Nothing will change" That's BS and you know it. It's a lie.
You need to add another word "until"

Cliche #7 (One of my favorites) Nothing for nothing.
That's got to be an untruth. because it means nothing. It's just words.

Cliche #6 "Rules are meant to be broken" Really. Then what is a rule anyway? Something that doesn't exist? Its make believe.

Cliche #5 "Thinking outside the box". What box are you talking about? The truth, thinking ahead is more of a straight line. Forget the box.

We missed you last night. The big Marcom holiday party at Mayfair Farms was great.
With about 300 beautiful people in attendance, good food and a lot of buzz at the ad club membership table. I am sure you had a good reason for not attending. But do yourself a favor mark it down for next year as an event not to be missed. It's a great way to jump start the new year. John Howlett

cliche #4 " Everyone has an opinion" Not true some people don't give a poop!

Cliche #3 "first impression is a lasting impression"
Does that mean there is no such thing as a second chance?

Cliche #2 "first to market owns the market" Oh yeah!
Then what happened to Apple computer? They were first with the PC. Today they have 6% ?

Cliche #1 You get what you pay for. I disagree. Did you ever get a bargin or over pay for an item? Only to have it fall apart later. I did.

I am going to disagree today, especially with cliche's-
those trite sayings that have become accepted as truth.

I disagree with Seth Godin's blog today "he is sure Lady Gaga doesn't read his stuff" Then how did she get to be such a great marketer ?

A new article: Want a job? Be more creative in your resume. Standout an grab their attention. See www.avizagroup.com/letstalk

Did I hear it right on CBS Sunday Morning? Groupon Customers split 50/50 with an already discount 50% off coupon. That could hurt your biz.

How to get an advertising job, even before you graduate.

I am actually quite surprised that more students and college graduates that major in advertising or marketing don’t use this simple technique. It’s almost ridiculous to write an article about it.
In fact of all the colleges in America, only one that I know of makes this concept a requirement for graduation. I am sure there are other colleges.
When the question comes up
As a speaker at colleges, I often talk about advertising related topics. The question comes up: “How do I get a job with no”… You know the rest of the sentence.
When this happens I pause, not to intimidate the student, but to get the attention of others who also might want to know the answer.
My answer is simple, one word. Internships.
One tenth of one percent
Throughout my twenty years in advertising, I was seldom approached about internship at my agency. Conservatively, based on all the colleges in my area, I would calculate it to be less than one tenth of one percent. Almost no one ever asked about internships.
Five simple ways to pursue an internship
• Research ten agencies within ten minutes of your home and ask if they hire interns. If yes, inquire when can I come in for an interview?
• Join professional associations. Network, network dude. If you are too shy, maybe you should think about becoming an accountant.
• Ask your college professors about local advertising firms. Many times they freelance for them or at least know the cool ones.
• Identify two or three agencies and choose their worst client. Tactfully, convince the head of the agency how you could make it better. Note: Don’t criticize- his daughter or new son-in-law may have done it.
John’s rules about getting and doing an internship.
DO NOT work for FREE. You’re not an indentured servant. You’re part of the staff, Min wage is OK
Work your booty off even if it’s just twelve weeks. This is work; get your assignments done on time.
Be a total sponge; absorb everything you can from everyone around you. Ask questions, be interested.
Show up on time, or better start 15 mins earlier. No BS excuses about your car. Walk, or run to get there!
Most important when it’s over, ask for a referral. You’d be surprised who they might know.

Some people will do anything to get attention?

I remember it well. It was a large vivid photograph of a young guy. He was down on all fours with his eyes clearly focused on a bunch of pigeons eating the leftovers of someone’s lunch. It appeared to be in a public park with benches in the background.
The caption under the 8 ½ X 11 sheet of paper that the photo was printed on said “I’ll work for crumbs”.
In the upper left corner was the ubiquitous staple holding page two. When I flipped the page, I was surprised and then I smiled. It was a resume, but not your typical resume.
Economy of words
The content was different, short, bulleted and to the point. But best of all: It spoke to some of the things he can do for the company. It was not self-serving as many that you see. For instance, under the standard objectives heading: “I want this or I am seeking a...” That is a mistake I have seen 95% of the time on resumes.
I was very impressed
This kid was smart. Every word was chosen carefully. For good reason, he was looking for a copywriter position. I was impressed. But I didn’t hire him. I just didn’t need another copywriter.
Uber famous ad man David Ogilvy said “An ad does not need to look like an ad” to get attention.
‘not-so-famous ad man John Howlett says” If you want a job in advertising, be creative to get attention. You will leave a lasting impression for the future”.