Negative advertising why it doesn't work. go to www.avivagroup.com/letstalk. Thanks

How important is a logo? See www.avizagroup.com/letstalk for short article, your comments appreciated

Great advertising books and cool blogs, just posted at www.avizagroup.com/letstalk Go check it out

Logo schmoogo Maybe, you don't even need one now days. It works for the SoHo Restaurant called "Food"

Howard Schultz is a very smart guy. Maybe he is going to pull a Martha Stewart, and use the new logo for everything food connected?

What would Al Ries say about Starbucks logo change? If you don't know Al read 22 immutable laws of marketing. You' ll get an insight.

Hey Howard: It is not the logo silly. Check out my thoughts at, www.avizagroup.com/letstalk.

Did you think anybody will care if Starbucks changes their logo?

Will Starbucks back down? If their customers revolt.
Tell me what you think?