’Tis the Season. Not just the holiday season, but the season of New Beginnings, for making resolutions and planning the future. These are exciting times we are living in, no matter on what side of the fence one resides. Certainly, the market made this past year a turbulent one that we’re happy to leave behind. Yet most people, I think, sense anticipation in the air for a brighter future on many fronts. And NJAd Club folks did have some terrific moments: winning Jersey Awards and celebrating three new inductees into the New Jersey Advertising Hall of Fame!
Permit me to remain philosophical for just a few more lines as I think it is important to realize that whatever times we live through, these are our finite times, and we have a responsibility to ourselves, our families and perhaps God and country too, to make the best out of every moment.
So what does all that have to do with NJAdClub? Simple. This is one of the best organizations and “group of people” providing support and the means to make the best out of all things. Our varied programs, including Wake-Up Call Workshops and Smartalk events, help members and other guests experiment with the latest industry know-how, sharpening new tools for being the best at our jobs. Through our educational outreach efforts, such as the Advertising/MSU Career Day, we help up-and-coming young professionals discover what advertising and marketing is all about, a mentoring event that satisfies our need to give back. Then there are our Marcom networking events (summer and winter), where we mix and mingle with new colleagues and longtime acquaintances. Without such a support network, I don’t think anyone can function successfully. Maintaining a network is a lifelong and enjoyable process — an NJAdClub specialty.
Best of all, organizations such as ours provide the stage so we can accomplish things that are infinitely bigger than our everyday jobs and lives. Pause with me now to remember such giants in our club who are no longer with us, in particular Lew Kraut and Pat Tesman. There are many others, individuals who really believed in this club and what it stood for and helped make it what it is today. We are all better for knowing them.
Looking ahead to 2009, there are, without exaggeration, exciting plans in the works, which I think will make a memorable year for NJAdClub — such as redesigning our website to expand our influence in the NJ advertising community and beyond. And you can be a part of this excitement! Without you, without our members, strategic partners and sponsors, we could not do all that we do. So thank you for your continued support and for your time, our most precious commodity. Happy Holidays to all — those celebrating Christmas, Hanukkah, Kwanzaa or just the New Year! However we celebrate, be sure to share the good cheer! ’Tis the Season.
Michael Schumacher
NJAdClub President
Marketing Communications Manager
The Newark Museum
Thursday, January 1, 2009
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