CBS/Pepsi Max to Use Video in Print Ad

--As appeared in this week's PROMO Magazine online--

Aug 20, 2009 6:05 AM, Patricia Odell for PROMO Xtra

CBS and Pepsi Max have partnered in an exclusive marketing partnership to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology.

The technology, called video-in-print (VIP) uses a paper-thin interactive video player that will be packaged in a co-branded spread in the fall TV preview issue of “Entertainment Weekly.” The player is developed and manufactured by Americhip, Inc.

The ad talks up CBS’s Monday night comedy lineup and new dramas, and promotes the diet cola for men, Pepsi Max. The video in the Sept. 18 issue includes five channels of CBS and Pepsi Max content.

--end--

What I like about Americhip is their "Multisensorize(R)" approach to marketing, embracing sound, sight, touch, smell and taste. By engaging human senses, they make messages more memorable in experience marketing and nostalgic emotions. Only by generating favorable emotional response does a brand break into iconic stature.

I'll be first in line to pick up my copy of "Entertainment Weekly" to see this video in print for myself. How sturdy will it be? How big can they make it? How thick will it feel? Americhip is touting 45 minutes to an hour of content. How smooth will it run? Check them out on YouTube.

While we advertise, the law works to shut us down

We do our jobs to bring online marketing and advertising to meet the needs of business and consumers. While we are diligently trying to turn results and make numbers, the forces of politics can sometimes be working to negate the freedoms that NetChoice.org refers to as "Convenience, Choice, Commerce". The following is an excerpt from their site.

NetChoice is dedicated to fighting these attacks on core Internet principles. Through this site, the Internet Advocates' Watchlist For Ugly Laws (iAWFUL) will track dangerous legislation and mobilize citizens to defeat bills and proposals that threaten the future of ecommerce and online communication. The list will be continually updated to reflect the most immediate dangers, based on regulatory severity and likelihood of passage.


I encourage you to review the legislation that has been pushing into our world, to keep an eye on what is and is not legal for yourself and your company. If you have other legal insight to add from your industry, I encourage you to add to this discussion!

New Jersey Business Still Fast According to Fortune

I am thrilled to see New Jersey rank in the Fortune Fastest-Growing 100 Global Companies (even more poignant because we currently have an all-time high unemployment rate).

Congratulations to:
Celgene, #22 out of Summit, NJ;
Foster Wheeler, #29 in Clinton, NJ;
Schering-Plough #54 in Kenilworth, NJ;
NRG Energy #60 in Princeton, NJ; and
Cognizant #90 in Teaneck, NJ.

Such incredible performance continues to highlight NJ's relevance as business, advertising, marketing and communications leaders in our 'State' community. That 5% of the Fortune Top 100 are here in NJ is a huge tribute to the hard work and innovation that resonates throughout our workforce.

Where sales and marketing converge

Sales and marketing have a great deal of overlap. From a business operational view, sales is viewed as a revenue center and, sometimes, marketing is viewed as a cost center. This is seen in times of economic downturn as costs get cut and marketing is tasked to do more with less.

However, logic and metrics demonstrate that the impact of marketing and advertising increase the funnel volume for sales, provide consistent messaging, and help target the right audience for conversion. Sales force management tools and CRM systems are a great place to start in establishing the ultimate question, “Who is our best customer?”

Typically, there is not a single answer. If you are interested in the rest of this post, click here.