Here's an article that had a name and subject that jumped off the page as my first post for the Ad Club Blog-an article about Social Media and Advertising. It's an article by Michael Glass from his Blog "Fuel lines-fueling ad agency new business."
Fuel Lines
This is a guy I follow on Twitter-and today he twittered this article. So, thanks to me, you don't have to follow him or figure out Twitter to get the benefit of this work-just take a look at his article.
As you can see if you go to his page he has a lot to say about how social media and advertising are changing together. He compares how social media marketing and "traditional marketing" gain a prospects attention, control the message, and how important measurement and ROI are in the new scheme of things. I found this little article to be a good start if you're wondering what's happening to ad agencies as a result of social media marketing.
Chuck B.
Thursday, March 12, 2009
Subscribe to:
Posts (Atom)