Welcome new members:
Ed Mazzella, VP/GM, Franco Zito, Dir. Marketing & Research, Mike Guarasi, Area Sales Dir. &
Sarann Jennings, Dir. of Sales from Comcast Spotlight
Glenn Dolce, President, Ed Parker, Sr. Sales Executive, Ralph Antonelli, Sr. Account Executive
& Eric Dederding, Account Executive from Dolce Printing
Diane Litterer, Executive Dir., Lisa Daly, Program Dir., Diane Liga, Development Dir. &
Rob Lightfoot, Member Services Associate from New Jersey Prevention Network
Glad you have chosen to join us, it has been my pleasure to have worked with Ed and Franco and I look forward to meeting the other new members at upcoming events.
Sunday, July 18, 2010
NJ MARCOM SUMMER NETWORKING EVENT
By all accounts Wednesday's networking event was a huge success for all eleven organizations and their members. Great opportunity to meet new business partners, discuss the world of advertising and catch-up with some old friends. Special thanks to Wendy Flanagan, Chairperson of the NJ MarCom Council and Pat Hanley, NJ AdClub for all their hard work.
Met an interesting cross-section of new contacts from Trish the Dish (voice-overs), Anastasia Pleasant (photo editor) and Donna Coney Island (actress); I hope you all join the ad club.
Look forward to seeing everyone at the holiday event.
Met an interesting cross-section of new contacts from Trish the Dish (voice-overs), Anastasia Pleasant (photo editor) and Donna Coney Island (actress); I hope you all join the ad club.
Look forward to seeing everyone at the holiday event.
Monday, July 12, 2010
Upcoming Events Calendar
SEPT. 29, 2010 — Wake-up Call, Niki Fielding, President, Digital Brand Expressions,
"Forecasts for Findability Marketing in 2011." Cosi’s, Rt. 10 East, Livingston, 8-9:30 am
NOV. 17, 2010 — Wake-up Call, Allan Gorman, President, BrandSpa,
"Brand Renewal — Making the Leap from Commonplace to Cool."
Cosi’s, Rt. 10 East, Livingston, 8-9:30 am
DEC. 15, 2010 — Annual MarCom Joint Holiday Networking Party, Mayfair Farms, 481 Eagle Rock Ave., West Orange, 5:30 pm
"Forecasts for Findability Marketing in 2011." Cosi’s, Rt. 10 East, Livingston, 8-9:30 am
NOV. 17, 2010 — Wake-up Call, Allan Gorman, President, BrandSpa,
"Brand Renewal — Making the Leap from Commonplace to Cool."
Cosi’s, Rt. 10 East, Livingston, 8-9:30 am
DEC. 15, 2010 — Annual MarCom Joint Holiday Networking Party, Mayfair Farms, 481 Eagle Rock Ave., West Orange, 5:30 pm
42nd Annual Jersey Awards
Brushfire Wins Best of Show at 42nd Annual Jersey Awards Celebration
Two hundred and seventy-seven awards were distributed by Fox 5 News and My9 News co-anchor Harry Martin and emcee Herb Barry to agencies, designers and non-profit groups at tonight’s Annual Jersey Awards dinner and exhibition at The Chart House in Weehawken.
Cedar Knolls-based Brushfire Inc. earned Best of Show trophy for its "Shore Store/Fall Store" public relations campaign on behalf of the New Jersey Division of Travel & Tourism, which also won Best of Public Relations. Additionally, Brushfire walked away with Best of Radio trophy for its "Ballad of Red Ball" commercial, for a total of seven awards, including two second and two third-place citations.
Top winner for the evening was S3, Boonton, with 26 awards, including Best of Interactive for its "Mad Man Ads" for Eight O’Clock Coffee as well as 11 first, eight second and six third-place commendations.
For a complete list of winners visit the NJ Ad Club website - www.njadclub.org
Two hundred and seventy-seven awards were distributed by Fox 5 News and My9 News co-anchor Harry Martin and emcee Herb Barry to agencies, designers and non-profit groups at tonight’s Annual Jersey Awards dinner and exhibition at The Chart House in Weehawken.
Cedar Knolls-based Brushfire Inc. earned Best of Show trophy for its "Shore Store/Fall Store" public relations campaign on behalf of the New Jersey Division of Travel & Tourism, which also won Best of Public Relations. Additionally, Brushfire walked away with Best of Radio trophy for its "Ballad of Red Ball" commercial, for a total of seven awards, including two second and two third-place citations.
Top winner for the evening was S3, Boonton, with 26 awards, including Best of Interactive for its "Mad Man Ads" for Eight O’Clock Coffee as well as 11 first, eight second and six third-place commendations.
For a complete list of winners visit the NJ Ad Club website - www.njadclub.org
AdTalk June 2010
37th Wake-up Call Features
Mobile Marketing with Shira Simmons
Shira Simmons, president and founder of Ping Mobile, addressed an audience eager to learn about marketing on the telephone or "mobile marketing" at the 37th Wake-up Call April 21at Cosi’s in Livington.
Discussing retail marketing, for the most part, she traveled verbally well beyond the avenues most of the audience was accustomed to, using terms like MSS, double opt and MNS. With an IVR or Interactive Voice Response, she said, one is able to purchase tickets, book hotel rooms and request wake-up calls.
Using the process, bank customers can deliver messages, purchase items, open accounts, check existing accounts and wire funds. When asked how camera companies will benefit from mobile marketing, Simmons indicated that distributors are able to deal directly with customers as well.
The process, she said, works for physicians and for pharmacists, insurance companies and trade show operators. She added that successful studies have shown that the process is and can be very effective, especially when ads in large type are strewn across pizza boxes in enormous cities like San Diego.
Mobile Marketing with Shira Simmons
Shira Simmons, president and founder of Ping Mobile, addressed an audience eager to learn about marketing on the telephone or "mobile marketing" at the 37th Wake-up Call April 21at Cosi’s in Livington.
Discussing retail marketing, for the most part, she traveled verbally well beyond the avenues most of the audience was accustomed to, using terms like MSS, double opt and MNS. With an IVR or Interactive Voice Response, she said, one is able to purchase tickets, book hotel rooms and request wake-up calls.
Using the process, bank customers can deliver messages, purchase items, open accounts, check existing accounts and wire funds. When asked how camera companies will benefit from mobile marketing, Simmons indicated that distributors are able to deal directly with customers as well.
The process, she said, works for physicians and for pharmacists, insurance companies and trade show operators. She added that successful studies have shown that the process is and can be very effective, especially when ads in large type are strewn across pizza boxes in enormous cities like San Diego.
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