The wave of social media options is very real and connected. Why would you blog... unless your insights might change the thoughts and patterns of behaviors, generating traffic to your offering.
Why would you need a podcast... unless you are a speaker and your off the cuff presentations go undocumented. Why would you want to tweet... unless your prospective customers are identifying themselves with quick keywords showing their need. Why do you need a youtube video... unless your sincerity and knowledge, whit and humor transcend the attention-span of an over-saturated audience. People like the spontaneity, accessibility and control of the Web. the ability to click where they want... surfing in a seemingly random pattern.
...But we know the truth about the Internet. True randomness evaporates under the crush of data-driven marketing and user pattern identifiers. If you doubt that randomness is gone, think about the google of yesteryear. When you used to be able to search something and get various papers, and expert opinions from academia, researchers, and government resources. Now, paid placement exerts its muscle, racking up the first 500,000 organic returned searches. (Oh, it's not 'paid' as in, 'I bought an ad'... but certainly paid to an individual or firm that specializes in ranking.)
You might think, in reading this, that I object. Not a chance. For every media that becomes commercialized, my work evolves. My company's offerings are adapted to meet the constantly evolving needs of marketers for strategy, design and technology combinations that accurately convey their offerings to their audiences. Marketing plans are more diverse, integrated, and results-driven. In a very short time, marketers have changed from asking, "How do I get a Content Management System (CMS) for my Website?" to asking "How can my CMS drive my mobile, print and eNewsletter promotions?"
Social media marketing supports sales basics. Like, trust, use. It takes the giant funnel of people and, based on data, drives the connections to the ones who might use your product or service. the creativity, language and design allow an individual to like the offer (or the person). The virtual connections and validity of network can demonstrate a foundation on which transactional trust can exist. The online user is lulled into thinking they ever had a choice which way the current was headed... Truly strategic marketers have taken this into consideration. Money once spent on prime time advertising has been diverted to virtual currents.
I'm certain the next wave is rapidly approaching.
Wendy Flanagan
Co-President
Murray
http://www.murraymedia.com
908-362-8174 x111
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