AdTalk June 2010

37th Wake-up Call Features
Mobile Marketing with Shira Simmons
Shira Simmons, president and founder of Ping Mobile, addressed an audience eager to learn about marketing on the telephone or "mobile marketing" at the 37th Wake-up Call April 21at Cosi’s in Livington.
Discussing retail marketing, for the most part, she traveled verbally well beyond the avenues most of the audience was accustomed to, using terms like MSS, double opt and MNS. With an IVR or Interactive Voice Response, she said, one is able to purchase tickets, book hotel rooms and request wake-up calls.
Using the process, bank customers can deliver messages, purchase items, open accounts, check existing accounts and wire funds. When asked how camera companies will benefit from mobile marketing, Simmons indicated that distributors are able to deal directly with customers as well.

The process, she said, works for physicians and for pharmacists, insurance companies and trade show operators. She added that successful studies have shown that the process is and can be very effective, especially when ads in large type are strewn across pizza boxes in enormous cities like San Diego.