CBS/Pepsi Max to Use Video in Print Ad

--As appeared in this week's PROMO Magazine online--

Aug 20, 2009 6:05 AM, Patricia Odell for PROMO Xtra

CBS and Pepsi Max have partnered in an exclusive marketing partnership to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology.

The technology, called video-in-print (VIP) uses a paper-thin interactive video player that will be packaged in a co-branded spread in the fall TV preview issue of “Entertainment Weekly.” The player is developed and manufactured by Americhip, Inc.

The ad talks up CBS’s Monday night comedy lineup and new dramas, and promotes the diet cola for men, Pepsi Max. The video in the Sept. 18 issue includes five channels of CBS and Pepsi Max content.

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What I like about Americhip is their "Multisensorize(R)" approach to marketing, embracing sound, sight, touch, smell and taste. By engaging human senses, they make messages more memorable in experience marketing and nostalgic emotions. Only by generating favorable emotional response does a brand break into iconic stature.

I'll be first in line to pick up my copy of "Entertainment Weekly" to see this video in print for myself. How sturdy will it be? How big can they make it? How thick will it feel? Americhip is touting 45 minutes to an hour of content. How smooth will it run? Check them out on YouTube.