Sales and marketing have a great deal of overlap. From a business operational view, sales is viewed as a revenue center and, sometimes, marketing is viewed as a cost center. This is seen in times of economic downturn as costs get cut and marketing is tasked to do more with less.
However, logic and metrics demonstrate that the impact of marketing and advertising increase the funnel volume for sales, provide consistent messaging, and help target the right audience for conversion. Sales force management tools and CRM systems are a great place to start in establishing the ultimate question, “Who is our best customer?”
Typically, there is not a single answer. If you are interested in the rest of this post, click here.
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